You might be big hearted and give extra offers. But if your customers are dumb, you will still fail.
Lesson: Marketing and offers should be based on the intellectual level of your target audience
So if you choose a marketing activity believing that you are extremely intelligent and creative without considering the intellectual level of the user, then you are not intelligent , but you are dumb to not understand and analyse the intellectual level of the users.
Always understand the :
before sitting for a marketing/offer discussion and brainstorming.
Else, you will surely fail like A&W failed.
Even if you are running a Phrase match campaign, Always try to research on using…