Applied for a remote digital marketing vacancy with a CV building services provider.
I love the CV built by Novorésumé & i used the CV built by novoresume which is a competitor to the company that I applied to. Their main competitors for this company are Novorésumé & LiveCareer
The reason , I applied is , i see an opportunity that i myself try to develop , but lack resource which these companies have.
I was not selected which is perfectly fine. Maybe i might not have suited their expectations.
But they sent me a 100% percent off coupon code as a good gesture. I replied back saying, I rejected it & I am happy with my existing CV builder.
The point is , there is no need to try to convert people who are rejected by giving 100% off trial. Such trials never work.
Instead be open and send reasons for rejection. Thats what a candidate expects.
These guerilla marketing techniques are useless & will never convert.
Candidates looking for jobs does not need offer codes. But a better reason on rejections which might help them to correct themselves in future applications
A CV building company does not understand their business model & trying to convert their rejected candidates tell how bad the HR field is & how outdated the HR industry is.
Even if you are running a Phrase match campaign, Always try to research on using…