Click frauds happen , you cant control it, No expert can do anything about it. Do not believe anyone when it comes to online advertising that they will control.
There is a saying in India , “unless the thief changes, theft cannot end”.
When you run a PPC campaign, allocate 20% of your budget to click frauds. That is the only way to save you from surprises.
You might be happy that you are getting at cheapest cost per click.
You might be great in optimizing an ad.
Finally when you look into the ROI you will be shocked.
Allocating 20% of your budget to Frauds, you can very well save you from surprises.
For example, Assuming that you get 1$ Cost per click for your ad campaigns, For ROI calculations, consider the cost as 1.20$
#control #marketing #robots #linkfarm #clickfarm