Think of your E-com Business as a Showroom
Mostly E-com sites have orphaned category pages.
But if you see in a Showroom, there won’t be any orphaned places.
The TV category will have a separate person explaining about the TV category and each product.
Likewise Every category will have a salesperson talking about that category.
Likewise, Your Category pages should be treated as a showroom with separate category manager (Mostly through the Chatbot that interacts. No E-com sites does like this as far as I know). Likewise it should be having dedicated Content writers promoting that page with proper content and also promoting that page through blog . The category manager should be responsible for both this category and the same category on the blog.
This will boost your E-com SEO.
#seo #e-comseo #searchengineoptimization #search engine optimization tips for ecom sites