Marketing should be based on intellectual level of the user

You might be big hearted and give extra offers. But if your customers are dumb, you will still fail.


Lesson: Marketing and offers should be based on the intellectual level of your target audience


So if you choose a marketing activity believing that you are extremely intelligent and creative without considering the intellectual level of the user, then you are not intelligent , but you are dumb to not understand and analyse the intellectual level of the users.


Always understand the :

  1. Need of the target audience.
  2. Intellectual level of the target audience.
  3. The competitor brands preferred by the target audience,

before sitting for a marketing/offer discussion and brainstorming.

Else, you will surely fail like A&W failed.

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