Ecommerce Tips: Personalization and Remarketing
If you are running a E-com site that sells products with variety of colors, Do some bit of customizations by asking the user “His favorite color”.
Now Show this “color choice” (Wherever available) as the first choice on all your product landing page during the user’s journey on your website.
Use this color choice for remarketing purpose also by grouping the users with a particular color.
A user that likes blue , when he sees an remarketing ad with product coices that are in blue has more chances of Conversions.
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