Unlocking the secrets to a successful blog requires an understanding of audience personality and how often new posts should be made. Knowing when, why and what to post can result in increased readership, engagement and even conversions for your website or brand.
If you want to maximize the impact of each post, it’s important to understand your ideal reader. Who are they? How do they consume content? What type of content resonates best with them? Once you get a handle on who your target is, consider how often you should post.
The answer depends upon several factors including the amount of time available to craft quality pieces, how quickly topics within your niche evolve and how much competition there is for attention from other bloggers. A few general rules apply: Post at least once per week; more frequently if possible; avoid posting too many consecutive days in order to not overwhelm readers with too much content; mix up the types of posts (e.g., long-form articles, short tips/tricks lists), etc. Experimenting can help determine which schedule works best for both you and your followers!
Ultimately, blogging isn’t just about writing great content – it’s also about knowing when and where that content will have maximum exposure so that it reaches its intended destination – receptive readers!