The title of a blog post is the foundation for its success. It’s what will entice readers to click and read your content, so it should be crafted carefully. When creating an attractive headline, there are several things you need to consider.
First off, make sure that the title accurately reflects the contents of the blog post; nothing puts people off more than clicking on something only to find out it’s not what they expected. You also need to think about how long or short your title should be – too much detail can cause confusion, while being overly brief may mean potential readers don’t get enough information to know whether or not they want to proceed.
Finally, ensure whatever words you choose have been chosen deliberately: use powerful language that will grab your audience’s attention and convince them that reading your article is worth their time. Incorporating keywords into titles works well with search engines like Google but don’t overdo it at the expense of making a catchy phrase – remember what looks good in a web browser window might not look as appealing in a social media feed!