How do you structure your Google Ads Campaigns?

My way of structuring:

<One smart Campaign> With exhaustive Negative keywords.

<broad><campaign name> < Desktop>

<Phrase>Campaign name> <Desktop>

<Exact> Campaign name <desktop>

and the same goes for mobile

I also use negative keywords extensively for each campaign structure.

Also on mobile, I tryto use Click to call ads a lot.

How about YOu?

#googleads #ppc #keywords #ppctips #googletips #googleadstips