Some ask, Whats is in a name. Generally to any of my clients and also to my ex-company, I always stress #Brand name is everything. I even stressed and made them realize the importance of a brand name which led them to buy a domain name (matrimony.com) that helped them enter into an #IPO for nearly half a million dollar.
You can have a good #product
You can have a good #idea
But You must have a good #brand name.
Else, It will be tough to create a brand out of your name with competitors fighting from all sides already!
(Explanation below image to non hindus, Yamaraja means God of death.)